Call me daddy are a brand dedicated to providing high-quality beauty products without any of the BS ingredients or over-hyped claims. Launching with their signature lash growth serum, Lash Daddy.

We were given full creative-control from CMD’s founders to produce the brand’s tone of voice, brand copy, marketing strategy, launch plan and campaign shoot.

Playing on the brand’s fun and cheeky nature, we developed copy to match, paired with compelling brand values, website copy and scroll-stopping brand and e-comm imagery. All expertly packaged up with an air-tight launch plan complete with social, CRM and promotional ideas.